Interview Question: Design a product for malls

1. Assumptions

Not at meta or google; work for Olympics

Summer Olympics

Constraints - TBD

Global audience

2. Product landscape and motivation

Product landscape: Very fragmented experience with lots of activities

Product mission: Empower people to connect over their Olympic interests

3. Target Audience

Athletes

• Former
• Current

Coaches

Countries

Viewers

• In person vs not in-person
• Level of interest
• Enthusiasts for specific events (e.g., just like soccer or volleyball)
• Casual viewer - Interested in Olympics / sports generally
• National loyalists

Olympics staff and personal

• Refs
• Organizers
• Promoters

Advertisers

4. Pain points

Education

• Don’t know what the long tail sports are or why they are hard or interesting (e.g., kayaking)

Olympics aren’t very interesting

• Don’t have much connection to the athletes
• Don’t find sports very interesting (especially the long tail)
• Can connect with their friends when watching the olympics
• Nothing really matters for them individually or they aren’t very tied to the sports

Hard to follow or track

• Have a hard time keeping track of who is winning what and when events are on

Increasing Access for those without internet or TV

• Internet, TV access

5. Solutions

Netflix style specials on individual sports and athletes

• Could have it be focused on specific countries and broadcast over tv/streaming services or build out own streaming service

Olympics Brackets: similar to NCAA brackets but for olympics

• Could maybe add in full sports betting with crypto? Or smart contracts?

Broadcaster: Provide video and blog summaries in an app so that you can keep up to date or just a place to watch everything.

• Might need to partner for this with Netflix or others due to tech costs being high

Video games and AR/VR - Licensing rights or co-build with game studios

Social Olympics - partner with social platforms to create ways for users to share content more easily and set up events or watch parties

• Athletes can create their own profiles, link to their socials
• Audiences can view events on the platform and read about bio's on platform
• Might overlap too much with other social media platforms

6.Evaluate

7. MVP

P0

• NCAA bracket for individual events
• People can create friend groups to compete with each other or can compete against a country / global pool
• Take bets on country medal counts

P1

• FantasyLoser - group determines punishment / reward for loser/ winner and users post videos publicly
• Live updates and news
• Video clips
• Add in sports betting

P2 Expand to other sporting events (e.g., soccer, tennis)

Success metrics

• DAUs
• Sign ups