Interview Question: Meta Quest 4 launch

Why would we build this?

How would we set goals for this product?

What would be our success metrics?

1. Assumptions

Access metaverse via Meta Quest

Free and paid online games

Visit other worlds

Meet other people in real time

2. Product Rationale

Company Mission: build the future of human connection and the technology that makes it possible

Product mission: help people connect through the metaverse and be entertained while doing so

• Metaverse could provide a better or at least different way for people to connect and to be entertained online
• Defend and expand market share
• Unlock the next wave of developer and content creator innovation

Lifecycle

• Product market fit still unclear
• Product adoption

3. Entities

Users

• Single players
• Friends (IRL)
• New Friends (met online)

Content creators

• Game
• Entertainment and other

Metaverse creators

Devices

Meta

Advertisers

4. Objectives

Users

• 1. Create a killer use case for a segment of users and creators so that they use it regularly
• Help users find and engage with entertaining content
• Help users stay connected with IRL friends through the metaverse
• Help people find new friends to engage with online
• Get people to buy devices so that they can engage in the metaverse by marketing it for that killer use case

Content creators

• 2. Help creators create new content
• Help creators find audiences for their content
• Help creators monetize their content

Metaverse

• Create an ecosystem where people can build relationships and be entertained

Health / Guardrail

• Protect users from unsafe or harmful persons and content (especially under 18)

5. Potential Metrics

Users

• Total DAUs
• Existing DAUs (exclude new DAUs under 3 months on system)
• New DAUs
• # of hours played
• Hours / DAU
• DAU retention rates

Content

• # of pieces of content created
• With at least X number of existing, new, total DAUs
• Retention Rate of DAU hours on each piece of content
• # of creators (Big production, Small production; games, other)
• # of creators signed up, # started process, # published content
• # of games created
• $ spent creating games and content
• $ revenue of metaverse content

Other

• # Of devices sold
• Connection
• # of messages sent
• # of friends per user
• # of interactions between users
• # of friends relationships

Health: # of reports of unsafe content or interactions

6. North Star Metric

Existing DAUs hours played

7. Leading indicators / Secondary Success Metrics

Existing DAUs

# of pieces of content with at least X number of DAUs

# of devices sold

8. Health / Guardrail Metrics

Retention rate of DAUs

• New - % of DAUs still playing by month 3
• Existing - # Hours per month / prior month

Retention Rate of DAU hours on each piece of content

Hours / DAU

9. Tradeoff questions

Increase Ad revenue but decrease NSM

• Pros:
• Ad revenue
• Fund better metaverse experience
• Pay creators
• Cons:
• Could reduce DAU retention rates
• LT - ad revenue could drop as NSM decreases
• Reco: Don’t do this